Cloud Telephony Implementation

Shifting to cloud telephony unifies call management and messaging into a single interface, providing a scalable, future-proof service with extensive integration options.

As well as orchestrating a smooth transition to cloud-based calling, we’ll also customise your telephony strategy to maximise the value you achieve from moving your voice communication over to an internet connection.

ARO understands how to streamline your communications to amplify the benefits of cloud telephony implementation. Consequently, expect ongoing call costs to drastically reduce and with no upfront outlay in expensive on-premises hardware, your ROI starts building immediately. We also design solutions to integrate easily with your other cloud and hosted services, streamlining your communications into a single platform.

Future- ready communications

With the Public Switch Telephone Network (PSTN) and Integrated Services Digital Network (ISDN) switch off looming in December 2025, planning your cloud telephony implementation timeline might suddenly feel more urgent. ARO guides you as you explore how to implement cloud telephony in your business, so you optimise the benefits of making your phone system digital.

  • Customised cloud telephony migration. Improving productivity, enabling hybrid working, facilitating omnichannel customer support – we structure solutions to match your business goals.
  • Optimising cloud telephony integration opportunities. For example, we’ll explore options for CRM integration to simplify data management and encourage collaboration.  
  • 100+ features to choose from. We guide you on how to configure your cloud telephony to deliver optimal performance for your business.  
  • Implementing cloud telephony solutions. We robustly plan your transition to minimise any disruption to your services.

The benefits of conversion to a cloud phone system are widely recognised, but few businesses have the skills inhouse to plan the transition process and navigate cloud telephony implementation challenges. ARO offers both the strategic oversight and technical expertise needed for a smooth transition.

Our technical expertise

Cloud Telephony Implementation. Only better.


Experts in cloud telephony configuration

With 25+ years’ experience, we bring a wealth of expertise in cloud telephony implementation best practices.


Access to world-class cloud telephony vendors

Gamma, Wildix, Mitel and NFON – ARO holds gold and platinum partnerships with the biggest names in the business.


Seamless cloud telephony deployment

We apply our experience to make your cloud telephony implementation process seamless
and minimise disruption to your services. 

Impact where it matters

Supporting remote working

A well-planned cloud telephony setup enables your people to work on any device from any location with a reliable internet connection.

Enabling unified communication

Removing legacy phone systems modernises your communication network, so you can leverage the benefits of a centralised digital communications platform.

A future-proof solution

Our cloud-based telephony systems are easy to scale and can adapt to new technologies and future communication trends. 

Cloud telephony is a unified communications solution that uses cloud-based services to manage and deliver voice and telecommunication through a internet connection.

Unlike traditional telephony systems that rely on on-premises hardware, cloud telephony operates through virtualised servers and software hosted in the cloud. This allows businesses to access a wide range of telephony features without the need for extensive physical infrastructure, making it more cost effective, flexible, and easily scalable. Cloud telephony also has advanced features such as virtual phone numbers and automated attendants which contribute to improved communication efficiency and streamlined operations.

VoIP is a broader technology that enables voice communication over the internet. This can be implemented both on-premises and in the cloud. However, cloud telephony specifically refers to telephony services hosted and managed in the cloud. In essence, cloud telephony is a subset of VoIP, with the key difference lying in the cloud-based infrastructure and centralised management it uses.

Cloud telephony converts voice data into digital packets and transmits them over the internet. Once a number has been called, a third-party VoIP service provider handles the process of routing the call.

This depends on various factors, including the scale of your operations, flexibility requirements, and budget constraints. Small to medium-sized businesses often find cloud telephony more beneficial because of its scalability, ease of implementation, and reduced upfront costs. Whereas, larger businesses might consider a hybrid approach, combining on-premises and cloud solutions. Evaluating your specific communication needs, growth projections, and the level of control you want will help you decide if cloud telephony is right for your business.

Latest Insights

View all Resources
Sign up for regular insights here.
Sign up here