Arrow Business Communications has rebranded as ARO, bringing together its UK-wide Cloud, Collaboration and Sustainability businesses onto a shared platform designed to elevate mission critical IT provision to its 8,000 clients, comprising FTSE100 companies, the UK’s largest law firms, leading Universities, NHS trusts and Emergency Services.

Richard Burke, CEO explains the move, “Over the last three years we have invested significantly to bring the leading technology capability into our business across Cloud, Cyber, Collaboration and Sustainability. While we retain the same commitment to the highest quality service delivery, today, we are a very different business. We now offer clients a wider reach and deeper expertise across a broader range of technologies, critical to driving their performance in a hybrid world. Consequently, it made sense for us to bring this new iteration of our business to market as ARO”.

ARO is an Enterprise Performance Partner, with 460 staff in 10 offices across the UK, and an annual turnover over £100m. Amongst the most highly accredited solution providers in the UK, it holds long standing relationships with technology vendors, that include Microsoft, Dell, Aruba, Gamma, Fortinet, DarkTrace, Egress, Mitel, Wildix, Vodafone, EE and O2. One of ARO’s key growth drivers has been its Microsoft Centre of Excellence and the development of proprietary customer solutions on the Microsoft Platform. ARO has also invested significantly in its core service delivery platform as acquisitions have been integrated fully to ensure customers receive the same incredible experience across ARO.

“We provide our clients with sustainable competitive advantages by wrapping world-class technologies in first-class service. This isn’t a marketing slogan. We do this though our everyone wins model – we provide ARO people with the right culture and tools, empowering them to perform at the highest levels. What’s more, every person at ARO has a shareholding in ARO. So, when they increase success for our clients’ businesses, they do the same for our business, and themselves. Everyone is aligned. Everyone wins”.

ARO CEO, Richard Burke concludes, “The reality is, it’s no longer just about the technology. We know that, today, every organisation can access pretty much the same IT. But not the same IT performance. By uniting the best businesses in their respective fields as ARO, it allows us to combine cutting edge technologies with a team that’s given permission to promise more, backed by a service commitment to deliver more. That’s meaningful for our clients because what they get is technology. Only better”.

The ARO brand and story can be seen from 3rd November on the company website as well as all social channels and company communications.